• Marketing Catalyst better
    • Website
      • Questions it needs to answer
        • What is it?
        • Why should I use it?
        • What do I need to use it?
        • How do I use it?
        • Where can I get it?
        • Who else is using it?
      • Homepage
        • Needs to make it clear we have answers to all the above
        • Reads like a glossy brochure, draws the reader in to look deeper
        • Snappy 'Catalyst in three sentences' should answer:
          • What it is
          • Why it's the right choice
        • Target audiences
          • People looking for MVC framework in Perl
          • People looking for rapid web app dev in /any/ language
  • Selling points
    • MVC
    • Robust, test driven dev
    • Leverages existing skills (Perl)
    • Turn your Perl scripters into Perl programmers
      • OO framework * hard(er) to write bad Perl
    • Rapid development cycle
    • Reusable, portable, scalable
    • Free
  • Need
    • Well*written Cat tutorials
      • Need to be clear, unambiguous and useful
    • Cat showcase
      • Real world Cat apps we can point people at
      • What Cat gives them
      • Need to be sexy
    • Screencasts
    • OO programming tutorials
    • Design Patterns in Cat
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